5 stages from initial awareness through loyal advocacy, with strategic touchpoints designed to engage and retain customers through their entire lifecycle, including the critical 21-60 day autoship conversion period.
Tailored 60-day subscription conversion strategy with tiered touchpoints, incentive windows, and pathways to maximize lifetime value and recurring revenue.
Reset-to-Routine Framework (Days 22-60)
60-Day Conversion Strategy
Days 22-25 Phase 1: Celebrate 21-day completion & educate on benefits
Days 26-35 Phase 2: Value proposition ($43/mo savings = $516/year)
Days 36-45 Phase 3: Compelling offer (Free Liver Support $40.99 bonus)
Days 46-60 Phase 4: Last chance & downsell option (Ambrotose Complex only)
Approach: Repeatable systems over one-off promotions
Recognition: Enrollment-based incentives ($5-$10 gift cards for 2-3 enrollments)
Distributor Engagement
Associate Journey Map
5 stages from initial opportunity discovery through leadership status, with trigger-based touchpoints including 90-day critical period engagement, enrollment recognition, and certification programs.
14 identified gaps across marketing automation, platform integration, and resource allocation. Prioritized by impact and effort for phased implementation.
Tools Administrator: CRM, Iterable, automation, data management
Social Media Specialist: TikTok, Instagram, WeChat, community management
Video Producer: Content creation, testimonials, tutorial videos
Impact on Timeline
Currently unable to execute at scale
Delays full platform integration (Q2 2026)
Limits content production capacity
Reduces personalization and localization capabilities
Team Accountability
Ownership & Responsibilities
Execution Timeline
Implementation Roadmap (Q1 2026 - Q4 2026+)
Success Metrics
Key Performance Indicators
Contributors
Stakeholder Input & Contributions
Detailed input from 8 contributors across product, marketing, operations, IT, and sales who shaped this comprehensive journey strategy.
Synthesis
Key Themes
Theme 1
Automation & Multi-Channel Orchestration
Move from email-only approach to triggered, personalized touchpoints across SMS, app, social, email, and mobile. Requires unified data layer and customer/associate profiles for scale.
Theme 2
Recognition & Gamification Programs
Current system lacks automated recognition for achievements, milestones, rank advances, and enrollments. Need gamification, badges, virtual walls, and reward mechanisms tied to behavioral triggers.
Theme 3
Retention & Subscription Conversion
Critical "Day 22 Cliff" problem in customer journeys. Focus on 60-day autoship conversion with phased incentive windows, educational touchpoints, and simplified pathways. For associates, 90-day critical period requires small-win rewards and multi-language support.
Theme 4
International Localization & Platform Parity
All assets must be fully localized for international markets. WeChat is primary platform for China/Asia—Mini Store should expand to NA. Adapt programs (detox, reset) locally. Automated multilingual SMS for retention. Systems approach, not one-off regional customizations.
Theme 5
Data-Driven Personalization & Insights
Emphasis on 30/60/90-day surveys, NPS tracking, feedback collection, and analytics for continuous improvement. Leverage Iterable event inventory for sophisticated segmentation and behavioral triggers.
Theme 6
Systems & Repeatable Programs
Move from one-off promotions to systems-based approaches. Best-selling bundles, repeatable recognition playbooks, enrollment pathways, and certification programs create scalability and consistency.
Source Materials
Reference Documents & Assets
Collection of all source documents, presentations, and assets compiled by stakeholders during the January 2026 strategic planning cycle.
